For many businesses and organizations in Uganda, corporate social responsibility remains a luxury and is viewed as a drain on resources. It has thus been left to large corporate companies such as telecoms, banks, manufacturers and NGOs. However, if systematically implemented, corporate social responsibility benefits businesses and organizations extensively.
In 2010, the International Standards Organization developed ISO 26000 as a standard to guide all organizations, irrespective of size and nature, on socially responsible behaviour. ISO 26000 was developed with an aim to encourage businesses and organizations to contribute to global sustainable development through practicing corporate social responsibility. This will improve the impact of businesses and organizations on their stakeholders, natural environments and communities.
Unlike most standards, ISO 26000 neither has requirements an organization must fulfil to earn a certificate of conformance nor does an organization become certified to it. Successful integration of ISO earns an organization or business recognition for its social responsibility policies that are contributing to global sustainable development.
According to Simply CSR, a UK based business consultancy, 88% of consumers are more likely to buy from a company that supports and engages in activities to improve society.
Beyond increasing customer retention and enhancing relationships with customers and other stakeholders, corporate social responsibility helps businesses attract new customers, attract investment and funding, differentiates competitors through improving business’ or organization’s reputation and standing, and generates positive publicity about your organization or business.
Having a few isolated acts of social responsibility is common place in Uganda but this doesn’t help organizations and businesses address social responsibilities that are relevant to their mission and vision.
Every organization and business needs to align its social responsibility obligations with its vision, mission and goals; contact us today to help you design and implement ISO 26000 in hindsight to your overall business objectives.